Can mobile app gamification really turn mundane, everyday work into productive engagement within the enterprise? Yes, but only if done right.
Gamification almost always works in the short term but it takes thoughtful and strategic design to make it work over a long period of time. Ultimately, leaving your company with short-term productivity gains rather than long-term benefits. But when executed properly, gamification can motivate your sales team, boost employee collaboration, engage service and support teams and accelerate employee development.
Just follow our four tips for executing a successful enterprise app gamification strategy:
- Know Your User
You must first identify what motivates your employees. No amount of gamification can motivate a user to do something they don’t want to do. Successful app gamification strategy taps into a workforce’s intrinsic motivators.
Is your work culture driven by autonomy, mastery, purpose progress or social interaction? Understanding these intrinsic motivators impact your organization is crucially important to unlocking potential across all employees, all job titles and all departments. Tapping into the right motivators will also lead to a more productive and pleasing work environment.
- Identify Your Mission
What employee behaviors are you trying to drive through your mobile app? Large, all-encompassing goals such as “collaboration” will be hard to execute. Drill down to specific behaviors, i.e. document sharing, inter-departmental communication and goal management.
The best strategy for making gamification work is to focus on areas where your organizational goals are aligned with employee goals. Then use gamification to drive those goals by connecting employee motivation directly to company performance.
- Apply Game Mechanics
Once you have aligned your employees’ motivation to your organization’s goals, you can set up triggers to enable employees to successfully achieve their goals. Triggers can be created to spark employee motivation, help simplify difficult tasks or remind employees to take action towards an identified goal.
Goals are typically reinforced with game-like features to include points, badges, levels, challenges and leaderboards. These come from game-like dynamics such as rewards, urgency, pride, competition and status building that encourages employees to engage with their work and your app.
- Manage Monitor Measure
Gamification is data driven. You can use your enterprise app gamification data to build a 360-degree view of all your employees. But remember, gamification is a program not a project. Frequent interaction with your app gamification platform is needed to create positive reinforcement and keep your employees engaged. Start small, closely monitor your progress and adjust your gamification program based on the data you collect.
Work and play are often framed in diametric opposition. But by integrating an enterprise app gamification solution employees can work and play at the same time. All the while, your organization will benefit from more productive, engaged employees and a more enjoyable work environment. So go ahead, let your employees play hard at work.
Interested in learning how you can empower and motivate your workforce through an enterprise app gamification? Request a demo with one of our mobile strategy experts! They can help you create a gamification strategy according to the unique variables of your company.