Top 4 Reasons Users Delete Mobile Apps

Most consumers do not delete mobile apps. In fact, once an app is on a mobile device—whether it’s an iPhone, Android, or tablet—it’s likely to stay there awhile. According to the results of our study, Consumer Attitudes to Privacy, Permission, and Personalization,...

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The Rise of the Enterprise App

These days, it seems like there is an app for EVERYTHING. So why would a business or organization want to create another one? Good question. Our answer: Because you need to give your workforce the information they need to get their job done. Instead of waiting for...

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Why a Mobile CMS is Essential for Your App

For marketers, a mobile content management system (CMS) is the most effective tool in your mobile toolbox. A mobile CMS is a program that allows someone with a non-technical background to publish, edit and modify a mobile app from a single platform. Today, a mobile...

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How to Manage Mobile Content to Monetize Your App

App-related revenues reached $25 billion in 2013, on their way to an estimated $70 billion in 2017. Once you’ve got an app that engages users and builds relationships between them and your brand, the next question is, “How do I monetize my app to drive increased...

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