5 million impressions with mobile marketing company

5 million impressions with mobile marketing company

Live Stream Radio App

Sports Radio 810 WHB is America’s largest all-sports radio station. Based in Kansas City, Missouri, 810 wanted to give listeners a way to live-stream their station on a smartphone device—while simultaneously offering quick visual access to podcasts, show lineups, special deals, and sponsors.

Listen Stream Radio App

Moblico created native apps for iPhone, Android, and Blackberry that allow listeners to “live stream” the radio station from anywhere in the world—and replay popular past shows via podcast. Now fans of the Kansas City Chiefs and the Kansas City Royals who travel or move out of the area can keep in touch with their favorite teams using a 3G, 4G, or WiFi connection. The app has already received 120,000 app downloads, and routinely has 10,000+ unique visitors per month.

10,000 Unique Visitors Per Month

Moblico also did a study of the streaming app’s users and discovered that most listeners were local fans using smartphones at work— because company firewalls prevented them from accessing radio stations. They were even able to pinpoint that the #1 users were law offices—followed by banking and financial services employees. This allowed 810 to specifically target their sponsorships and marketing.

 

Sports Radio 810 WHB

Skills

Posted on

November 25, 2016

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