Need Mobile Solution to Compete
Capital Fulfillment Group (CFG), a division of DST Systems, Inc., is a marketing and technology solutions firm that specializes in the development and implementation of innovative marketing, fulfillment, and compliance automation services—especially for the financial industry. While they already had a web portal that clients could use for fulfillment and sales support, they quickly realized that they needed a truly mobile solution to stay competitive in their industry.
Uses Existing Software + CMS
CFG approached Moblico for a mobile solution that could be run on an iPad and could use their existing, in-house sales force automation tools and content management system. Moblico designed the LitBoard app to integrate perfectly with their existing enterprise sales software and content management system.
Easy, Low-Cost Solution
Using LitBoard, sales staff can visit clients in the field and immediately display the most current version of any marketing materials on their iPads—including brochures, spec sheets, PowerPoints, and demo videos—while the IT department can continue managing the sales system and CMS in exactly the same way. All presentation materials used by sales staff are now consistent across the board, and instantly updated to the most current version.
Offering “White Label” Version
Better yet, some clients liked the new app so much that they decided to license it from CFG and rebrand a “white label” version to their own customers, which Moblico tailored and made available as a separate, dedicated app in the App Store.