As a four-year public university that offers a high quality education in liberal arts and various professions, Southwest Minnesota State University constantly strives to keep its community connected in meaningful ways. Like many higher education providers, SMSU recognized that mobile was a great channel to instantly and conveniently communicate with students, alumni, staff and other members of its community. And similarly to other schools, SMSU started out with leveraging mobile solely for contacting students. However, once SMSU realized that its unique and diverse community needed to move beyond basic mobile messaging, it turned to Moblico.
How Moblico Created Winning Connections
Moblico offers a comprehensive mobile engagement, loyalty and monetization platform. SMSU tasked Moblico with creating a mobile loyalty initiative for its athletic programs that boosted event attendance, as well as reached a variety of audiences. However, SMSU had one more need which, after evaluating several providers, they determined only Moblico could effectively provide: SMSU wanted to reach very different audiences with offers and communications that were uniquely suited to each while simultaneously delivering value to its three top, yet very different, sponsors– Pepsi, Hy-Vee, and Aramark– all at once.
SMSU worked with Moblico to design mobile programs that incentivized fans to check into athletic events with a mobile app. SMSU can deploy campaigns and rewards that uniquely address the very different needs of its broad audience (ie- students, parents, boosters, staff, general surrounding community, etc.). Key to the success of the mobile initiative is how Moblico empowered SMSU to comprehensively profile app users, intuitively evaluate usage, and enable SMSU to not only provide rewards and incentives appealing to the audience members, it can tie in promotions that link all three sponsors and reach appropriate fans based on demographic, behavior, and interests. Offers and redemption methods are constantly changing, keeping the programs interesting and engaging for fans and sponsors alike. Sponsors are also able to distinctly quantify ROI and adjust their marketing investments to further increase value. For example, if a store offered a free soda to the first thirty fans who checked into a sporting event, both the store and soda vendor are able to see how fast the promotion reached the thirty maximum, which categories of fans claimed the prize, and how much people who claimed the free soda spent in the store as a result of being driven there based on the promotion.
Straight from the Client
“Because of how broad and unique our university community and supporters are, we knew we needed a mobile program that didn’t fall into a ‘one-size-fits-all’ approach,” said Tim Steinbach, Athletic Development Director of Southwest Minnesota State University. “Moblico was recommended to us by another university and they really have delivered! Of all the mobile solution providers we evaluated, Moblico was the only one capable of helping us truly target and effectively market to different groups, as well as meeting the needs of our business partners. Our mobile efforts have been enthusiastically embraced by our sporting fans, so we plan to expand beyond the athletic program to the larger university community in the coming months.”