By Jim Barnes, CTO, Moblico

Apps World 2015 in San Francisco, California was a fantastic meeting of the minds in the mobile marketing world—and our team at Moblico was happy to be a part of it.  But if you missed it, there are a few key trends you should know about that will have a significant impact on mobile developers and marketers in 2015 and 2016.

Here are my 3 favorite takeaways from this year’s Apps World that are going to impact your mobile design and implementation over the next 6 months:

Lesson #1—User experience is more important than data.

The goal here?  To design mobile apps and platforms with the user experience in mind first—not the data. The idea that was expressed was that it’s important to decide what user experience you’re trying to achieve first—then look at the data secondary. It’s worth the extra time and effort to define all of your use cases first, then get the right data to validate your approach.

Lesson #2—Get ready for wearable devices.

Yes, wearable devices are an important trend—and will become the fastest-growing mobile category in the next 2-4 years. It’s going to be important to make sure that all of your apps and platforms can interact with these devices, such as the Apple iWatch, in the coming months.  More importantly, it’s time to ask yourself, “Do I have an app that can take advantage of a wearable device?”

Lesson #3—You’ll need a mobile platform that is secure, easy, and lightweight.

When interviewed, most IT staff said that their greatest challenges with implementing mobile apps are:

  • Security/compliance
  • Linking to existing systems
  • Budget issues/cost overruns
  • Lack of IT resources for transitions

Without a solid mobile deployment platform and strategy, most IT departments are going to run into these same challenges every day.  It’s important to start with a solid platform.

Moblico’s mobile platforms and tools make it easy to quickly transition your company to mobile and develop targeted mobile apps for your audience—and that’s exactly what you need for today’s tablets, smart phones, and wearable devices.

Contact us today to learn more.


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