Apple has announced the new iPhone 6 and 6 Plus product launch for September 19th as well as the highly anticipated iOS 8, which launched today. Two days before a new iPhone launch is the normal timeline for Apple’s software introduction but for all you developers and testers, hopefully you’ve already began preparing for a smooth transition into iOS 8.
According to Digital Journal, Roi Carmel, SVP of Product and Strategy at Perfecto Mobile said, “Within two weeks of the iOS 7 announcement, the user adoption rate was at 60 percent and apps that did not support changes to the system reported major issues with usability, performance and availability.” With that knowledge from last year’s transition, we can only imagine the impact iOS 8 will have on today’s apps.
Here are some ways that we see iOS 8 changing the game in mobile engagement:
With iOS8 comes the release of Apple Pay which works by sending payment information via short-range radio waves. The message goes from a special chip inside the iPhone 6 to the register.
It’s called NFC, short for Near Field Communication. And although most Android fans would say they’ve had these features forever it hasn’t been as widely adopted to date as most would think.
With the launch of Apple Pay, we expect to see a major uptick in adoption of mobile payments.
Interactive Push Notifications
We’ve talked about this before. The Notifications view and lock screen are quickly becoming everyone’s new News Feed. No longer is it just a billboard of announcements but an action intensified dashboard-allowing users to respond to text messages or “like” Facebook posts without even opening the app. This immediate call-to-action eliminates the extra step and will provide for easier, more personalized and more dynamic interaction within apps.
Additionally, there will be a Remind Me Later button for those users who don’t want to respond right away. If a user is in the middle of something and can’t respond immediately to a push notification, this button will be a great tool for continuing app engagement.
Another great addition to the Notifications center will be the ability for apps to display widgets in the Today’s View section. This development will provide apps with another interface to display content and an alternative method to grab the user’s attention.
Touch ID was created to reduce the hassle of typing in your passcode when the iPhone screen is locked and now Touch ID will help with third-party app sign on. You will no longer need to type in the initial password for apps, Touch ID will take care of it for you.
iOS will provide more sharing options for your content (photos, videos, websites, etc) via social media and also AirPlay with no need for a password connection to the WiFi. This will facilitate communication across devices and generate more conversation. Brand messaging will be more important than ever considering the new streamlined sharing set up.