The word “essential” has taken on a bit of a new meaning since the onset of 2020 and the coronavirus pandemic. When talking about how business behaved throughout the ups and downs of the past 20 months, many mention how thankful they were to be an essential business, and how this title allowed doors to remain open and business to continue.
Steve Rossi, director of government affairs at ASA, along with more than 1,800 engaged ASA members, are largely to thank for that.
