When we think of differentiating ourselves, we often fall back on what kind of products/services we sell. But if we take a page out of Simon Sinek’s Start with Why, what we sell actually isn’t very differentiating, at least when it comes to loyalty. You may carry more products than your competitors, expanding your ability […]
Lincoln Smith
Contractors Share What They Want from Distributor Websites
E-commerce is amazing. Recently, I left my Amazon Fire TV stick at a friend’s house, some 1,000 miles away. They could ship it to me, but I wouldn’t be getting it any time soon. So, I went onto Amazon and saw that I could order another one and receive it that night. By 8 p.m., […]
How Bad Has Distribution Channel Erosion Become?
Recently, I took a trip to the Grand Canyon, a magnificent part of our country. It looked exactly the same as I remember it from a childhood visit — with the Colorado River running through the canyon more than a mile deep below the rim. And yet at some point, millions of years ago, there […]
