Matt Michel

How to Fire an Employee

This post was originally published on this site Only a truly sick person enjoys terminating an employee. Yet, there are times when it is necessary. Here is the way to do it correctly. 1. DocumentEven if you live in a state with “at-will” employment, it is important to document the reasons for terminating an employee.  With documentation, […]

Get Small: 3 Steps to Micro-marketing

This post was originally published on this site Once upon a time, marketing consisted of marketers shouting at consumers.  They shouted through television, radio, and direct mail.  It was called mass marketing and the communication flow was one way.  The world is different now.  Communication is two-way.  To market successfully succeed today, we must all […]

8 Surefire Reasons to Attend the Service World Expo

This post was originally published on this site Next month, with E-Myth author Michael Gerber as the keynote, the biggest residential conference and trade show in the HVAC industry takes place in Las Vegas.  It is the Service World Expo!  Here are eight compelling reasons why you need to attend. 1. RechargeIn his landmark book, […]

Best of Matt Michel 2019

This post was originally published on this site Best of Matt Michel 2019 | Contracting Business https://www.contractingbusiness.com/sites/all/themes/penton_subtheme_contractingbusiness/images/logos/footer.png Matt Michel’s best columns for the first half of 2019. Clip, save and learn . . . Browse content

Nine Traits of the Millionaire Contractor Next Door

This post was originally published on this site In every town, there is at least one contractor who kills it, while the competition moans about how terrible things are. The successful contractor is often no more talented, no better educated, and no more intelligent than less successful peers. Still, there are things that define the […]