Bill Condron: ASA Winter Leadership meeting addresses two top concerns for PHCP-PVF supply chain

ASA CEO Mike Adelizzi asked the group for help on two different topics. The first was around whether ASA could create a repository of data for members to use as they build out eCommerce efforts. We all realize the need for a robust online offering as eCommerce continues to be a growing share of the market. However, as the group discussed and debated the topic, we realized how much more complex the situation is currently. Many wholesalers have already embarked on their digital journey and are somewhere down the line with their data needs. Others are members of buying groups that are attempting to provide this value on their own. In short, the group decided we needed to review the topic more deeply before making any sort of commitments as an association.