Analytics is one of the core areas of best-practice distribution management that MDM has championed for decades (and have supported industrial products marketers through our MDM Analytics offerings). If you’re looking to create a more data-informed organization — and who isn’t today? — then I’m excited to share my conversation with Tony Pericle, CEO and […]
Category: AI
Proton.ai Closes $20M in Funding
Boston-based artificial-intelligence-powered growth platform Proton.ai has closed $20 million in Series A funding, led by Felicis Ventures. Proton said the funding will help it expand its AI-powered growth platform for distributors that compete in the “increasingly digital world with an AI-powered sales enablement solution created for the unique dynamics of B2B distributors.” “We are excited […]
Look Beyond Tech When Evaluating AI/Analytics for Sales & Marketing
One of three opportunities to drive sales success in the new year, according to Gartner’s Chief Sales Officer Leadership Vision 2022, is to prioritize tech investments to create an AI-augmented sales function. Gartner confirms 88 percent of CSOs are considering or already in the process of investing sales budgets in new technology to support artificial […]
Embracing Automation Can Help Distributors Weather Supply Chain Issues
Distributors who increasingly automate business processes and embrace the use of artificial intelligence can be better situated to respond to customer service issues and supply chain problems. In a recent MDM webcast, “Building A More Resilient Supply Chain,” Esker Business Development Manager Nick Carpenter said distributors who automate processes for order management, order-to-cash and accounts […]