Analytics is one of the core areas of best-practice distribution management that MDM has championed for decades (and have supported industrial products marketers through our MDM Analytics offerings). If you’re looking to create a more data-informed organization — and who isn’t today? — then I’m excited to share my conversation with Tony Pericle, CEO and […]
Category: analytics
Look Beyond Tech When Evaluating AI/Analytics for Sales & Marketing
One of three opportunities to drive sales success in the new year, according to Gartner’s Chief Sales Officer Leadership Vision 2022, is to prioritize tech investments to create an AI-augmented sales function. Gartner confirms 88 percent of CSOs are considering or already in the process of investing sales budgets in new technology to support artificial […]
The ABCs of Average Order Value Growth
Distributors have flocked to e-commerce, but many are now realizing that online sales requires something a bit more strategic than a “if you build it, they will come” model. Fortunately, for distributors who are looking for ways to maximize their e-commerce revenue, there’s a simple formula they can use, built around three common metrics: Sessions […]
