Everything starts with what your customers need and want. Unfortunately, distributors’ buyers aren’t as simple to market to as B2C customers. For example, many industrial buyers move from project to project and need new solutions every few months. In contrast, others may manage inventories that carry the same items and frequently need to replenish their […]
Category: Benj Cohen
8 Questions Every Distributor Should Answer Before Building an E-commerce Site
Everything starts with what your customers need and want. Unfortunately, distributors’ buyers aren’t as simple to market to as B2C customers. For example, many industrial buyers move from project to project and need new solutions every few months. In contrast, others may manage inventories that carry the same items and frequently need to replenish their […]
Look Beyond Tech When Evaluating AI/Analytics for Sales & Marketing
One of three opportunities to drive sales success in the new year, according to Gartner’s Chief Sales Officer Leadership Vision 2022, is to prioritize tech investments to create an AI-augmented sales function. Gartner confirms 88 percent of CSOs are considering or already in the process of investing sales budgets in new technology to support artificial […]
Why Digital Transformation Fails: Lack of Communication
Digital transformation seems to be a silver bullet. While it is necessary for success, it doesn’t guarantee success for distributors. Companies don’t always manage change effectively when they modify their business with technology. If they don’t introduce digital tools to their organization with effective communication, their odds of success with digital transformation plummet. What is […]
