Distributors entered 2022 amidst a bullish and relatively rosy outlook. Having weathered many of the economic and supply chain crises brought on by the COVID-19 pandemic, most signs point to opportunities for companies to recover and thrive in the new year. (Fourth-quarter financial results from 2021 suggest that recovering and thriving is already well underway.) […]
Category: Shift7
Want to Enhance Your Website? Think Like a Content Storyteller
Digital transformation is a growing buzzword in distribution. But what exactly do distributors need to transform? Rethink the product-first focus of your website, for starters. That’s the advice of Andrew Walker, CEO of digital marketing firm Shift7 Digital. Working often with manufacturers and distributors, Walker explains in an MDM podcast (available below) that there is […]
