After seeing the benefits of cloud migration, the number of companies moving or wanting to move business operations to the cloud has skyrocketed. Cloud migration is partially or entirely moving an organization’s digital assets, services, IT resources or applications to the cloud for access through storage, software and platform services online. Almost all companies have […]
Category: Technology
The ABCs of Average Order Value Growth
Distributors have flocked to e-commerce, but many are now realizing that online sales requires something a bit more strategic than a “if you build it, they will come” model. Fortunately, for distributors who are looking for ways to maximize their e-commerce revenue, there’s a simple formula they can use, built around three common metrics: Sessions […]
How to Bridge the Disconnect Between Buyers and Sellers Online
B2B buyers and sellers have different perceptions of what is important to the buying journey, according to Amazon’s “B2B E-Commerce in Evolution Report.” Amazon surveyed 250 U.S. B2B buyers and 250 B2B sellers in December 2020 and January 2021. Buyers reported that online features were far more valuable to them than phone calls with a […]
Contractors Share What They Want from Distributor Websites
E-commerce is amazing. Recently, I left my Amazon Fire TV stick at a friend’s house, some 1,000 miles away. They could ship it to me, but I wouldn’t be getting it any time soon. So, I went onto Amazon and saw that I could order another one and receive it that night. By 8 p.m., […]
Midwest Building Supply Distributor Famous Enterprises Discloses Data Breach
Akron-based Famous Enterprises, Inc. said on Friday that it recently began mailing letters to individuals whose information may have been compromised in a data security incident. Famous, which is a manufacturer and distributor of HVAC, plumbing, industrial and building products, said its computer systems were infected with malware on March 25 that encrypted data on […]
Is Measuring ROI Crucial or a Waste of Time in B2B E-Commerce?
Distributors are faced with many choices as they transition to e-commerce platforms, but when it comes to ROI, do distributors need to calculate every use case or should they focus on keeping it simple in order to get moving on their digital transformations? During the MasterB2B Un-Webinar “Why do ROI calculations often fall short for […]
Tech Investments at the Core of Distributors’ 2022 Growth Strategies
To continue reading this article you must be a paid subscriber. Subscribe to MDM Already Subscribed? Click here to log-in | Forgot your password? • Those with basic e-commerce capabilities look to move from plug-and-play to customized solutions. • Distributors are focused on building more robust online catalogs. • Artificial intelligence and machine learning […]
A Last Major Frontier for E-Commerce
Imagine the next time you walk into Costco — all the products, on all the shelves, have been placed in simple grey boxes. Without assistance you can’t tell a toilet plunger from a tomato. So you stand in line and wait for someone to help you. After 15 mins of waiting, you get the “new […]
In an E-Commerce World, Content is King
During the salad years of the dot.com bubble, an oft repeated phrase was “content is king,” before the bubble popped. That phrase has taken on new meaning as distributors work to populate their burgeoning e-commerce sites with advanced product content for ease of use and increased sales. At the recent AD eCommerce Summit in Maryland, […]
Who are Your Customers?
I hate to remind you of this, but we’re facing an election in 2020. And during the election process, each of us will be placed in our own little demographic silo, in the hopes that others in the same silo will think the same way, respond the same way, and most importantly vote the same […]
