Commentary: Change is in the Air — Take Advantage of Today’s Unique Environment

As we start to come out of our COVID-19 fog, many elements of life and work are changing with urgent pace. As a result, it feels like anything is possible. It’s exciting and energizing after the slog of the last 15 months. I certainly felt that energy this week when all of my colleagues and I gathered in person at MDM HQ to plan for some innovative changes of our own. Keep an eye on MDM.com as those developments unfold over the coming months.

Meanwhile, we’ve got what you need to kickstart your own energizing change efforts at our Digital Distributor Summit, happening virtually June 29 from 10 a.m. to 5 p.m. EDT. Join us for this information-packed event that takes you through three critical realms of digital transformation:

1) customer experience

2) technology and change management

3) and future innovation, including marketplace development.

Regardless of where you are on your digital transformation journey, we’ve got you covered.

What to Expect

Here’s one example: Michael Wu of PROS will share an AI roadmap for distributors that covers the gamut, from tips for those who are just beginning to ways to refine an existing strategy.

“The pandemic has dramatically changed our lives and how we conduct business. The accelerated shift to digital is no longer just a trend, but a necessity and the norm for a contactless world that is not only safer, but more efficient,” Wu says. “This transition to an online e-commerce operation creates huge opportunities, but also steep competition. To stand out in this highly competitive digital world, businesses must adopt cutting-edge AI solutions to help them differentiate.”

Also speaking during the Summit is Jason Capshaw of Dorn. He will walk you through how to future-proof your e-commerce efforts with an integrated IT strategy that supports your website vision. It starts with the critical choices a distributor needs to make: headless, codeless, all-in-one, roll-your-own – Capshaw will take you through the best ways to evaluate the right path forward for your specific situation.

Additionally, we’ll have a can’t-miss panel on marketplaces where you’ll hear directly from marketplace company representatives. Bring your questions for Alibaba, BluePallet and Zoro who will talk about how emerging networks, partnerships, platforms and marketplaces are changing the DNA of B2B go-to-market strategies.

Visit mdm.com/the-digital-distributor-summit to view the full agenda for yourself and I guarantee you will find elements that resonate with where you and your company are on your digital journey, and find elements that can take you to your next phase of growth.