For decades, consumers roaming the grocery store aisles had to talk to store employees to find the products they needed; grocers simply didn’t have the means to communicate with shoppers in real time — until now.
With the rise of smartphones, mobile apps, and location-based technology, shoppers can open a grocer’s app to access shopping lists and receive relevant content on the spot. Today’s consumers possess a new level of mobile sophistication, and by making the app experience more individualized, digital marketers can better connect with these savvy shoppers.
A successful strategy starts with using five data points to build robust customer profiles…

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