Editor’s Note: This blog has been updated to reflect the new date of mCordis’ Kansas City Mobile Marketing Qualification Class.

Mobile marketing is now a staple of the marketing mix as 60 percent of people globally use their mobile devices as their main Internet source. Mobile is also increasingly becoming the primary or even exclusive shopping tool that consumers use to make purchasing decisions.

Marketers who wish to take advantage of this must attain a holistic understanding of mobile marketing to see where the opportunities are, and to know how to take advantage of them. That’s where Moblico can help.

We’ve partnered with mCordis, a mobile marketing advisory and training organization to promote its two-day mobile marketing qualification class. This course will give marketers everything they need to know to use mobile to engage audiences and generate results for their businesses and clients. It will also give them the chance to distinguish themselves with an internationally recognized credential, The IDM Award in Mobile Marketing.

No matter if you’re a seasoned mobile marketing veteran or someone who’s just starting to realize mobile’s marketing potential, this course will position you to make a greater impact in your industry by using mobile marketing as a resource.

A world-class qualification course in mobile marketing

Michael Becker, a recognized expert in the world of mobile marketing, will lead the class. It will consist of lectures, case study reviews, pop quizzes, individual and group exercises, and a review of key platforms. Some of the insights participants will receive from this deep immersion into mobile marketing include:

  • A foundational understanding of mobile marketing terms, concepts, and applications
  • An understanding of consumer behavior in how it applies to mobile
  • Recognizing opportunities to deploy mobile marketing strategies
  • Using data to plan, measure, and monitor mobile marketing campaigns to calculate ROI
  • Knowledge of the laws and regulations surrounding mobile that marketers must consider
  • Understanding how to identify partners and resources based on industry infrastructure

The class will be held September 24-25 from 9 a.m. to 5 p.m. each day at Think Big Coworking, 1712 Main Street, Kansas City, MO 64108. Both days will be broken up with two 15-to-30-minute breaks, one 10-minute break, an hour-long networking lunch, and a cocktail reception to close out the day.

At the end of the course, you will be prepared to sit for The IDM assessment to earn your credential. This online assessment will take three hours to complete, and can be taken up to a month after the end of the course. As soon as you finish and pass the assessment, you will have the right to add the designation to your signature and to use its logo on your website and related materials.

Take this course to gain a greater insight into mobile marketing and how you can use it as a tool for your business, and to earn a credential that will distinguish you from your peers and competition.

Click here to sign up for the mCordis Professional Qualification in Mobile Marketing class.


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