The Micro-Market Opportunity
Company Kitchen is the leading Micro-Market solution provider with over 1,000 locations across the United States. Micro-Markets are higher end vending solutions for corporations and their employees. Typically installed in company break rooms, Micro-Markets are unattended retail operations focused on a select group of employees, offering a wide range of “better for you” products, particularly in the fresh fruit and food categories. Micro-Markets have been recognized as an effective solution for improving employee productivity and retention.
Data-Driven Personalized Incentives
Due to their unattended business model, it is very difficult for Micro-Market operators to establish a one-to-one relationship with their customers who have historically remained anonymous. Company Kitchen, recognizing the potential of marketing data, partnered with Moblico to develop a mobile engagement and loyalty solution tailored to each individual corporate location where their they operate Micro-Markets. The solution provides tailored incentives based on customer profile, behavior, location and transaction history. Customers can also make purchases directly from their mobile app making transactions that much easier. The can also view their purchase history and monitor healthy buying decisions.
Over 1,000 Locations Served
Since its inception, the program has rolled out to over 1,000 locations across the US including corporations such as 3M, ATT, Comcast, Geico, and Harrah’s. The program has helped Company Kitchen reduce its plastic card printing and distribution costs, improving targetd customer engagement, while at the same time, increasing the average number and size of customer transactions.