These five brands know how to leverage brand loyalty through their apps. Find out what they are doing to stay ahead of the pack.
The mobile payment component alone accounted for 15 percent of Starbucks U.S. store transaction volume in the second quarter of 2014. Customers have incentives through this mobile app loyalty program to visit stores and earn stars with every purchase. The stars move customers up levels, and reward them with free food or drink items. Once app users gain enough stars, they can move up to the gold level, where they are regularly rewarded with paid apps for free as well as free music downloads.
Wal-Mart’s Savings Catcher app allows customers to scan their receipts and compare the price they paid against that of local retailers. The intention is to get customers to use the app more often and frequent Wal-Mart rather than their competitors’ stores. If a lower price is found elsewhere, customers get gift cards in the amount of the difference. Wal-Mart is seeing higher customer spending and more visits.
3. Dallas/Fort Worth International Airport
The version of Dallas/Fort Worth International Airport’s mobile app for iOS and Android includes many useful features: a voice-activated concierge makes it easy to check on amenities in addition to flight information, push notifications are used for flight updates, and there is a parking price and availability feature to keep airport visitors apprised of their options. In addition, the app gives easy access to all of the airport’s social media channels. The mobile app’s clear, consistent and friendly functionality gives travelers a simple way to discover everything the Dallas/Fort Worth airport has to offer.
4. Tamron USA
Tamron USA was one of the first optical-equipment businesses to harness the power of a mobile app. Tamron relies on retailers to sell its products, so the company positioned its “Lenses & How To” as a value-add for retailers to offers consumers who purchase Tamron products. The app has many helpful features, such as how-to articles and videos on dozens of photographic topics including portrait, travel, nature, kids, family and more. It even has a store and dealer locator which pinpoints customers’ options based on their physical locations.
5. American Eagle Outfitters
American Eagle Outfitters has one of the most cutting-edge apps. The app features the ability to zoom on product images and swipe up to access descriptions on any page. The app also offers one-page checkout and credit card scanning capability for mobile payments. The Aerewards loyalty program has also been integrated. App promotions resulted in a huge increase in both downloads and ranking.
There are many creative ways to capture your existing or potential customers’ attention, enhance your offerings, entice people to buy and make life easier for your customers. An easy-to-use mobile app can enhance your customers experience with your company and you’ll reap the results.